Make More Profit
Without Spending More.
I help Shopify and WooCommerce store owners fix broken tracking, build real-time dashboards, and turn GA4 data into decisions that grow revenue — using GA4, GTM, Looker Studio, Power BI, and SQL.
Five ways I can help
your store right now.
Not sure if your GA4 data is accurate? I audit your entire tracking setup and deliver a plain-English report showing exactly what's broken and what to fix first.
Learn more →I implement complete GA4 and GTM e-commerce tracking for Shopify and WooCommerce — verified, documented, and handed over clean.
Learn more →Live Looker Studio or Power BI dashboards showing your revenue, traffic, and conversions in one place — always up to date, no manual exports.
Learn more →Advanced Excel models and Power BI dashboards connected to your store data — including SQL pipelines for teams who need something more robust.
Learn more →Ongoing support — monthly reporting, proactive tracking monitoring, dashboard maintenance, and plain-English insights every month without thinking about it.
Learn more →Most analytics specialists can read a GA4 report. I can also read the code that generates it.
That distinction matters more than you'd think. When your purchase events are missing, most analysts will tell you the tracking is broken. I'll open the GTM container, trace the data layer, find the exact line causing the problem, and fix it — because I spent years as a web developer before I became an analyst.
I don't just hand over a dashboard and leave you to figure it out. I make sure the data going into it is clean, the story it's telling is accurate, and you know exactly what action to take when you look at it.
Based in Johannesburg. Working with clients globally.
Simple process.
No back-and-forth.
I audit what you have
Before anything else, I check that your data is clean and trustworthy. You can't build on numbers you don't believe in.
I build or fix what's needed
Whether it's setting up tracking from scratch, rebuilding a dashboard, or delivering a monthly report — I do the work and document everything clearly.
You get data you can act on
Every deliverable comes with a clear explanation of what the data is telling you and what to do next. Not just numbers — actual direction.
Real work. Real stores.
Knowing what happened
vs knowing what to do.
Most analytics reports tell you what happened last month. What you actually need to know is why — and what to change.
- → Which campaigns are driving revenue — not just clicks
- → Where customers are dropping off in your checkout and why
- → Which products are actually profitable once you factor in returns
- → Whether the traffic increase you're seeing is real or a tracking anomaly
- → What to do with next month's budget based on this month's data
Where I document the journey before it's a success story. No highlights, no hindsight — just the work, the mistakes, and what I'm figuring out in real time.
Subscribe on Substack →Stop acquiring problems.
Start acquiring profit.
Whether your tracking is broken, your reporting is a mess, or you just want someone to tell you what your data actually means — let's talk.
Free 30-min call · No commitment · I'll tell you what you actually need, even if it's not me.
Send me a message.
Takes 2 minutes. I personally read and reply to every message within 1 business day.
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